Keeping up with BTS content is a year-round job for ARMYs. It seems that just about every month, the group drops some new form of merchandise that fans can’t wait to get their hands on. Some of their ...

SXSW is about to be invaded by the army. No, not the army you may be thinking. We're talking about ARMY – the "Adorable Representative M.C. for Youth" – the acronym for the legion of supporters of the ...

While other fandoms like Swifties or the BeyHive number in the millions, ARMY is arguably bigger than any of them — not just in terms of size, but also impact. These 90 million fans and counting ...

There is something inherently cringey about fandom—not the condition of being a fan, to which any healthy person should have been subjected at some point in their life at least, but the brand of fan ...

Tension: In an era where fan loyalty is often fleeting, many wonder what drives the unparalleled dedication of BTS’s ARMY, setting them apart from other fanbases. Noise: Conventional wisdom suggests ...