BYD Co. is examining options to enter competitive motorsport including Formula One and endurance racing, in an effort to boost the Chinese brand’s appeal globally, according to people familiar with the matter.

Formula 1’s addition of Cadillac to the 2026 grid saw one of the world’s leading car manufacturers join the pinnacle of single-seater motorsport. A recent report has suggested that BYD, China’s largest automotive company by volume,

Company is looking at options amid sport’s shift towards hybrid engines, but costs of up to US$500 million a season could be a big obstacle.

BYD is examining options to enter global motorsport, including Formula One and endurance racing, as it looks to raise its brand profile overseas,