MADDEN NFL 27 has so many improvements at its core that my brief time playing it barely scratched the surface, a beast of a game.

Football gaming season is starting to ramp up, and EA Sports has officially kicked off the hype cycle for its two biggest football franchises. In a coordinated social media announcement, the official ...

EA Sports Madden NFL 27 is the latest installment in the long running football franchise, featuring AI-driven systems, explosive gameplay, and authentic NFL atmospheres. EA SPORTS announced that ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--EA SPORTS™ announced today that Chicago Bears quarterback Caleb Williams will grace the cover of EA SPORTS™ Madden NFL 27, making him the first player in Chicago ...

EA's sports games have already had in-game sponsorships and brand deals. With EA Advertising, expect even more.

EA is making a big push for more in-game advertising.

EA announces EA Advertising, enabling deeper brand integration for its portfolio of sports titles, such as Madden NFL and EA ...

CHICAGO – When EA Sports picks the Madden NFL cover athlete for the game franchise's annual release, it does so with intention. "Obviously, we’re looking at season performance. We’re looking at the ...

EA launched a platform letting brands buy advertising space inside EA Sports FC, Madden NFL, and College Football 26, modeled ...