In a novel study currently in press at the journal SSM – Qualitative Research and Health, a group of adult and teenage researchers in Canada conducted focus group discussions with teenagers to learn ...

Social media platforms such as Instagram, TikTok and Facebook overwhelmingly show vaping in a positive light. This messaging makes it seem that e-cigarette use is common and socially accepted.

TikTok videos promoting rule-breaking, humor, and shared vaping experiences attract millions of likes, while credible health resources often fail to capture young people's attention, revealing a ...