HTTP/2 is an upgrade over HTTP due to improved architecture. The architecture its built on allows it to deliver more features for clients and servers. What most people need to know about HTTP/2 is: it ...

Google’s John Mueller answered a Reddit question about indexing issues. Although the question was specific to an AngularJS issue, the solutions Google’s John Mueller offered are useful for all sites.

Kristina Azarenko, a Technical SEO specialist, recently carried out an intriguing study to comprehend the implications of preventing Googlebot from accessing a website through robots.txt. Between ...

Google’s Martin Splitt discusses the effort behind making Googlebot ‘evergreen’ in this clip from Live with Search Engine Land. The evergreen Googlebot was a huge leap forward in Google’s ability to ...

Google announced it is changing the user agent name of the current GoogleBot in December. We knew this was coming when Google launched the new Evergreen GoogleBot. Google didn't change the user agent ...

Just an FYI, Google did not simply flip the switch last week and turn on the new GoogleBot, the evergreen GoogleBot, over night. Google said it was already indexing 10% of the web back in November. It ...

Understanding the difference between search bots and scrapers is crucial for SEO. Website crawlers fall into two categories: ...

Googlebot, the giant webcrawler that Google uses to scan webpages and update its index, is ditching its iPhone disguise to become an Android. Rather ironically, the tool has been masquerading as an ...

Google announced that starting in December Google will update Google’s user agent to represent the version of Chrome that GoogleBot is running. It is important to update any code you may have that may ...