Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

Selling a home you have lived in for three decades is never just a real estate transaction. It is a deeply personal passage, one loaded with decades of school mornings, holiday dinners, and the quiet ...

Sure, your house may sell on its own, but how long will it take? How many price reductions will you go through? Perhaps all you need is a consultation with DIY staging tips and advice to get your home ...

A: Staging all depends on the protocol set in your local market. It’s critical in OURS. On the East Coast homes aren’t staged or painted or prepped—they may do some editing prior to putting a sign in ...

The days of having to physically visit a property are long gone, and now technology is providing new ways for real estate agents to advertise homes. Live property staging is the latest trend, allowing ...

In a "Zillow world," listing photos are a seller's one chance to make a first impression on prospective buyers, making ...

La Jolla Realtor Michelle Silverman can easily tick off the various homes she’s sold for which she got more and higher offers because of effective staging. “There was one home that hadn’t been staged ...

An eighth floor apartment in iconic 15 Central Park West sold last month for $21.5 million. It took 10 months, two price cuts and—if you ask the broker—staging. The practice of redecorating a home to ...