Forbes contributors publish independent expert analyses and insights. Courtney Fingar is a London-based contributor who covers FDI. Feb 29, 2024, 04:30pm EST Mar 01, 2024, 03:14pm EST This article is ...

Asunción, Agencia IP.- Paraguay’s country brand climbed six places in the 2026 Global Soft Power Index, compiled by the international consultancy Brand Finance, thus consolidating its presence and ...

The Global Soft Power Index is based on the most comprehensive and wide-ranging research programme, with responses from over 110,000 people across more than 100 countries, surveying perceptions of 121 ...

The United States still leads the world in soft power, but ‘America First’ policies have critically damaged its reputation around the world, according to Brand Finance’s Global Soft Power Index 2026.

The global landscape is undergoing a profound transformation, a tectonic shift in the balance of influence. The sixth annual Global Soft Power Index, released by Brand Finance, confirms what many have ...

The Thai government under Prime Minister Srettha Thavisin is working to enhance the country's soft power and reinvigorate a stagnant economy, with a particular focus on tourism and consumption. While ...

What may look like savings through layoffs and grant rescissions will in fact cost billions in lost trade, weakened alliances, and diminished global influence. Linda J. Bilmes is a former US assistant ...

China has surpassed the UK to rank second in Brand Finance's soft power index on perceptions of nation brands. Register for free to receive our newsletter, view leading trademark professionals in WTR ...

Clockwise from top left: Moo Deng; LISA; Thais celebrate after the government approves same-sex marriage; a still from The White Lotus. Clockwise from top left: Moo Deng; LISA; Thais celebrate after ...

US rhetoric and policy signal a move from persuasion to deterrence, unsettling allies and heightening global strategic tensions.