The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

NEW YORK – Carly Kerby, a mom of four girls, doesn’t have the greatest track record as the Tooth Fairy, but it was another family tradition that nearly did her in: The Elf on the Shelf. In case you’ve ...

A few more nights. Just a few more nights. If you were stupid enough (like I was) to purchase an Elf on the Shelf, you are probably thinking that very thing right about now. This cute, stuffed elf is ...

The trend that has parents placing a stuffed elf around households in a yuletide-themed hide-and-seek game has quickly become a staple of the Christmas holidays. The tradition, where children search ...

The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

Editor's note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash ...