Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Hop aboard one of Switzerland's many scenic railways that go winding through mountains, lakes, and valleys for an unforgettable journey by train.

From glacier-capped peaks to vineyard-draped lakeshores, Switzerland’s legendary railways turn the journey itself into the destination.

In partnership with the Swiss Travel System AG and Switzerland Tourism, Railbookers is debuting Switzerland Week – the first such event of its kind – on July 28. The weeklong event will offer ...

Discover Switzerland’s perfect balance of luxury, adventure, and culture—where every train ride, mountain trail, and lakeside view feels effortlessly extraordinary. The Swiss getaway is a timeless ...

Whether you’re in search of old world glamour, off-piste gems, a possible royal sighting, or just a great après, here’s how to find your perfect slice of the Swiss Alps.

Forbes contributors publish independent expert analyses and insights. Lysanne covers luxury properties, focusing on European markets. Luxury travel in 2025 is all about creating meaningful connections ...

LAUSANNE, Switzerland, Jan 25 (Reuters) - The embattled Swiss tourist industry will see no let-up from the strong franc in coming weeks as the Swiss National Bank is unlikely to shift its cap on the ...

After almost 30 years of trading under the distinctive ‘goldflower’ logo, Switzerland Tourism is moving forward with a new international brand identity that will meet the requirements of digital ...