Finally....its the week of Scotland's Beef Event 2019-North Bethelnie, Oldmeldrum AB51 0AN! Watch this short video for a taste of what's in store this Thursday. Host farmer Robbie Milne explains why the family favour the Salers breed for their suckler herd; how they have achieved 95% weaned calves; the benefits of pelvic scanning and why they are aiming to increase their breeding herd numbers to 400 this year. The QMS team looks forward to seeing you at what promises to be a fantastic event. Sco

Over the coming weeks we will be posting a steady stream of infographics and videos which communicate the Scottish red meat industry's positive environmental, animal welfare and nutrition credentials. First up is a video of Katrina Kennedy and dad Martin, who farm near Aberfeldy, who share the family's pride in the environmental role of their cattle which provide a habitat for wildlife and deliver a carbon capture role via the grassland they graze. Please share! #meatwithintegrity | Quality Meat

The red meat industry here in Scotland is one of the most sustainable in the world. Share this great video with your followers to showcase the eco benefits of choosing to #makeitscotch and buying blue label Scotch Lamb PGI, Scotch Beef PGI and Specially Selected Pork with #fieldcred. | Quality Meat Scotland (QMS)

2.2K views |  Quality Meat Scotland is excited to host two open days...

📻💖Our Valentine’s Day campaign is live across radio and social media, helping keep quality-assured Scotch Beef, Scotch Lamb and Specially Selected Pork front of mind for shoppers at this key trading moment. From 4–13 February, we’re back on Bauer Radio (Clyde 1, Forth 1, Northsound 1, MFR and Tay FM) with our Valentine’s-themed Steak-Out competition - expected to generate 4.3 million opportunities to hear QMS brand messages. Alongside this, our adverts are running across social media platforms

The ‘Meating Our Potential’ campaign that we launched, in collaboration with the Scottish Red Meat Resilience Group.🥩🏴󠁧󠁢󠁳󠁣󠁴󠁿 We are very proud to promote the next stage of the campaign and toolkit, a practical, action-focused roadmap designed to help Scotland’s red meat producers improve productivity, boost profitability and unlock sustainable growth. 🧰The toolkit provides tailored guidance, technical tools, and case studies to support businesses across the supply chain in planning for

3.4K views · 24 reactions | Check out our video showcasing some of people’s favourite Scotch Lamb dishes  We encouraged everyone to enjoy Scotch Lamb for St Andrew’s Day this year, and we’ll keep pushing the message through winter as consumers look for hearty, warming meals like roasts, stews, curries and slow-cooked dishes. | Quality Meat Scotland (QMS) | Facebook